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Communication: Public Relations - B.S. Degree

Department of Communication 
Office: 326 McEwen Hall

(716) 673-3410

Mark Kiyak, Chairperson

Email: communication.department@fredonia.edu

Website: http://home.fredonia.edu/communication

Focuses on the theoretical constructs and professional skills necessary to effectively mediate the goals and obligations of an organization and the needs and concerns of the public. The emphasis on ethics, campaign design and management and the production of messages for targeted audiences prepares students to serve as communication advocates in a variety of professional and civic settings.  Please note:  at least 12 credit hours must be taken at Fredonia. 

Major Requirements

 

Communication Core:

COMM 101Fundamentals of Communication

3
COMM 105Public Speaking

3
COMM 199Communication Orientation

1
Total Credit Hours:7

Major Core Courses:

COMM 222Principles of Public Relations

3
COMM 244Introduction to Social Media

3
COMM 322Public Relations Writing

3
COMM 323Research Methods

3
COMM 344Public Relations Case Analysis

3
COMM 422Public Relations Campaigns

3
COMM 424International Public Relations

3
Total Credit Hours:21

NOTE:

  • COMM 422 serves as Capstone experience and must be taken at the Fredonia.

Elective Courses

Choose 12 credit hours from the following (at least 6 credit hours must be at 300-400 level):

COMM 102Mass Media and Society

3
COMM 111Web Design

1
COMM 112Desktop Video

1
COMM 113Flash

1
COMM 114Electronic Darkroom

1
COMM 115Advanced Electronic Darkroom

1
COMM 116Desktop Publishing

1
COMM 118Desktop Audio

1
COMM 130Foundations in Journalism

3
COMM 155Rhetoric of Vision and Sound

3
COMM 221Interpersonal Communication

3
COMM 251Audio Production I

3
COMM 255Studio Production

3
COMM 301Group Communication

3
COMM 302Rhetoric and Criticism

3
COMM 303Health Communication

3
COMM 312Multimedia Integration

3
COMM 313Political Communication

3
COMM 379Persuasion

3
COMM 460Organizational Communication

3
COMM 465Intercultural Communication

3
Total Credit Hours:12

NOTE:

  • COMM 111-118: Computer mini-courses, 1 credit hour each. Only three credit hours may be from the one-credit mini-courses.

Total Credit Hours: 40